Articles for 04/05/13

Article #1. NASA to Run marketing Video: http://www.businessweek.com/articles/2013-04-02/nasa-to-run-marketing-video-before-new-star-trek-film#r=hpt-fs

Article #2:  Kareer Me  http://mashable.com/2013/04/03/kareer-me/

Article #3: Porsche Unveils Electric Car: http://mashable.com/2013/04/03/panamera-s-e-hybrid/

Article for 03/27/13

Couldn't find a businessweek article I liked. Check out the following article from the New York Times regarding Target and Database marketing:

http://www.nytimes.com/2012/02/19/magazine/shopping-habits.html?pagewanted=all&_r=1&

Ethical? Too Far? or Just a cost of doing business?

Businessweek Articles 03/19/13

Investors Favor Google over Apple: http://www.businessweek.com/articles/2013-03-14/investors-favor-google-over-apple#r=mar-s

How this Bull Market Stacks up: http://www.businessweek.com/articles/2013-03-14/how-this-bull-market-stacks-up#r=mar-s

BUS 121 Industry Rankings

Lots of changes in the game rankings this week.

Check it out:  https://docs.google.com/file/d/0ByPI9x5shrgbbEF2YWltejdVLVk/edit?usp=sharing

Class Canceled 03/06

Students,

Sorry for the late notice of class cancellation. My daughter and wife are both sick. With that being said the following is your assignment (That we were going to do in class). This will count as both your attendance on this day and a quiz grade.

1. Download PepsiCo’s financial statement from 2011 here: https://docs.google.com/file/d/0ByPI9x5shrgbY1hQOWpYZFFkSDg/edit?usp=sharing

2. Complete a ratio analysis (calculate the ratios below for PepsiCo) explaining what each of them mean.

a. Current Ratio

b. Inventory Turnover Ratio

c. Debt to Equity

d. Debt to Assets

e. ROE

f. EPS

3. Compare them to industry statistics (you may not be able to find all ratio statistics for the industry): http://biz.yahoo.com/ic/348.html

4. Comment on PepsiCo’s health compared to the industry

5. If you were a bank, would you be willing to loan money to PepsiCo? Why or why not?

You will submit this to me via email by 07:59am on 03/08/2013 . We will have a quiz on chapter 9 on Friday. We can discuss businessweek articles current game rankings on Friday as well.

Thanks,

Ryan

Article Readings for 03/06/13

•Sports Owners: Being Rich Isn’t what is used to be: http://www.businessweek.com/articles/2013-03-02/sports-owners-being-rich-isnt-what-it-used-to-be

•Groupon fires CEO, still faces underlying problems: http://www.businessweek.com/ap/2013-03-01/groupon-fires-ceo-still-faces-underlying-problems

•Mississippi. House sells $184 million in bonds: http://www.businessweek.com/ap/2013-02-20/miss-dot-house-seeks-more-than-184-million-in-bonds

Social Entrepreneurship Assignment

Answer the following questions related to social entrepreneurship and "The New Recruit" documentary 1.Define social entrepreneurship. 2.What are the strengths and weaknesses? 3.Do you agree with the statement that "aid and charity on its own will not solve problems"? 4.Do you agree with the ecoTact CEO's strategy with toilets? 5.Do you think it is ethical or unethical? 6.Would you consider social entrepreneurship a viable business opportunity for you? Support your view/answers with examples from "The New Recruits" documentary Submit via email to me as a word document by Monday 03/04 by 8:59am. Late submissions will not be accepted. Worth 2 quiz grades