Wednesday, January 16, 2013

BUS 121 Article to Read: Can Meg Whitman Rescue HP?

Class, We will discuss the following article in class on 01/21:

"Can Meg Whitman Rescue HP". Business Week January 14th issue.

 Link to article: http://www.businessweek.com/articles/2013-01-10/can-meg-whitman-reverse-hewlett-packards-free-fall

Our discussion will focus on the history of CEO decisions and their effect on the company and a discussion related to all variables of the external environment (L05 in Chapter 1 of BUSN5).

 Questions for reflection:

 How has the business environment affected HP's efforts in the past?
 Which parts of the business environment look most promising for HP? Which look difficult?
 You may want to learn the history of the various CEOs in this article (google them):

Mark Hurd
 Leo Apotheker
 Meg Whitman

 Here is a link to Meg Whitman's plan to revivie HP (interview, very informative): http://www.youtube.com/watch?v=COfLVRlspfo

You should also visit websites of the companies discussed: HP: hp.com
Autonomy: http://www.autonomy.com/

 Look forward to discussion on Monday (01/21).

 Ryan

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